Look into the future with meticulous magic
A superior technological foundation for subscription operations and business intelligence.
Vision
Look into the future
with prospective events
Future subscription events within the continuous customer journey are fully accessible as past and present events.
Stage
Analyze future insights
for proactive decisions
Statistics that take the future into account allow users to analyze the full picture and anticipate the outcomes of strategies and operational adjustments.
Interact
Shape the future
with tangible actions
Business futures are interactional at all times. Users can act on insights via expressive rules and intuitive UIs, with unparalleled speed in one seamless platform.
How it works
A powerful business system that responds to the past, present,
and future of your subscription operations.
Watch the recorded demo of the Prospective Business Engine,
premiered live at our annual virtual event.
Events
User interactions captured by subscription technology are the foundation of data analytics and deriving actionable insights
| keylight Prospective events are created at the time of customer conversion. They are dynamically updated based on evolving customer, business and configuration data such as rules and scheduled changes in keylight. |
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Conventional platforms There are no prospective events available. Scheduled batch jobs are used for invoice generation or payment collection. This data is static and often lacks customer journey and business context for users to see the full picture. |
Data SourcesThe sources from which events are collected play a crucial role in delivering insights to user groups in a structured and non-siloed manner
| keylight Subscription events are systematically collected throughout the entire customer journey, from commerce and billing to payments and revenue analytics, in a unified format within keylight. |
|
Conventional platforms Only transactional events from billing processes are collected. Customer journey data and other critical business information is often lost due to complex integrations with multiple platforms. |
InsightsValuable insights derived from analyzing events from various data sources, focused specifically on user needs and behaviors
| keylight Prospective events are transcribed into conversational insights, providing each team with a comprehensive context to take action before they happen. |
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Conventional platforms Forecasting is restricted to a local preview of batch jobs. As a result, business operations are constantly catching up to the present state of affairs, making users reactive rather than proactive in responding to business outcomes. |
ActionsConfigurable changes users can make in the subscription platform, informed by insights derived from data
| keylight Users gain proactive control over business processes tied to future events. keylight is fully rule-based, allowing users to configure competent automation within a single, powerful platform. |
|
Conventional platforms Users lack control over future events and their impact, and must make operational adjustments retrospectively. They rely on manual efforts dispersed across multiple platforms or engineering resources. |
How is the Prospective Business Engine different from the regular data analytics capability in my subscription billing platform?
The Prospective Business Engine enables business users to make proactive decisions based on prospective events, seamlessly acting on them in a timely manner. It uses end-to-end data and offers businesses great contextual insights into the future and operational efficiency of strategies.
Conventional data analytics provide a retrospective overview and short-lived forecasting capability. These insights often lack sufficient context on the customer journey, and business users are therefore left to hypothesize and strategize based solely on past transactional events.
What is the difference between prospective events and scheduled events?
Prospective events are genuine events that live in keylight before they are executed. They are dynamically updated based on customer subscription data, automation rules and additional user interactions.
Data generated by scheduled jobs is not present in the business system and can't be analyzed until those jobs are executed. This data provides information on basic batch actions, but users cannot access the business outcome until these events are carried out.
Does the prospective business engine use generative AI?
No. The Prospective Business Engine relies on advanced mathematical methods to quantify and consolidate abstract data into insights that accurately depict both past performance and future projections, allowing businesses to respond to complex subscription activities at any given time.
That said, AI has made a lot of progress in recent years, and we have additional exciting applications in the pipeline to continue enhancing our platform.
Can I purchase the prospective business engine on its own to enrich my subscription tech stack?
No, the Prospective Business Engine requires end-to-end subscription customer data and rules to project the most accurate future. Therefore, it is embedded into the keylight platform so it can operate seamlessly with events collected throughout the customer journey.
Are there other application areas for the Prospective Business Engine in my business?
Yes. With advanced mathematical models and end-to-end customer subscription and business data, the Prospective Business Engine opens the door to simulated futures for strategies in all areas of business.
I'm already a keylight customer. Do I need to purchase the prospective business engine separately?
No, you don’t need to make any additional purchases or upgrades. You’ll have full access to this functionality as soon as it’s released.
The subscription business platform
that's ready for the future