Observe the right metrics and guide customers to the next conversion path.
Our platform is a complete monetization ecosystem that allows subscription businesses to follow customers throughout the entire customer journey and understand their interactions with your business.
We use advanced algorithms to build stochastic models, compute transition paths, and quantify uncertainties within an interconnected network of applications for businesses to predict outcomes and refine strategies.
Is it a trial conversion or an upgrade?
Our system captures all events triggered by user interactions and derives automated processes from them. Metrics that influence strategies fundamentally can be automatically compiled so that your teams can observe the right behaviors and engage with the right measures that drive success.
Anticipate outcomes for critical decisions
What is likely to happen next when a customer switches to annual payment through self-service? Our user-centric approach and end-to-end capabilities allow us to build dynamic models based on the data points of every customer journey. Using probabilistic methods, our platform identifies both foreseeable and random variables that could affect the customer relationship. Predictions that take uncertainty into account help businesses minimize risks, reduce churn and protect revenue.
See the results before you start rolling out
It doesn't always have to be trial-and-error when experimenting with new pricing and campaigns. Configure test variables and our system will automatically calculate and quantify the impact on key metrics so that your experiments are optimized and set out to have positive outcomes.
Clean and consistent data based on a unified model
Our platform is designed to work well with other systems. It can orchestrate and translate data flows along the customer journey and from a user's perspective. With an API-first architecture, businesses can also manage third-party input with keylight and export data to other enterprise systems.
Recognize patterns and trends with dynamic metrics
keylight allows businesses to follow their customers from the first touchpoint throughout the entire customer journey. Different teams can configure designated reports to understand trends and see the correlations quickly.