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Predictive Analytics

Look into the future with your customers

Success is about more than preventing churn and recovering revenue; it's about understanding your customers.

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Header_Predictive Analytics
Predictive Analytics

Observe the right metrics and guide customers to the next conversion path.

_data_collection End-to-end data collection

Our platform is a complete monetization ecosystem that allows subscription businesses to follow customers throughout the entire customer journey and understand their interactions with your business.

 
_report-1 Event-driven dynamic reports Static reports are not enough to reflect how a customer interacts with a subscription. keylight is able to differentiate the right metrics and understand the evolution of the customer relationship.  
_math Mathematical modeling

We use advanced algorithms to build stochastic models, compute transition paths, and quantify uncertainties within an interconnected network of applications for businesses to predict outcomes and refine strategies.

 
Differentiated events

Is it a trial conversion or an upgrade?

Our system captures all events triggered by user interactions and derives automated processes from them. Metrics that influence strategies fundamentally can be automatically compiled so that your teams can observe the right behaviors and engage with the right measures that drive success.

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Customer segmentation
Customer segmentation
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Event sourcing
Event sourcing
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Hooks and workflows
Hooks and workflows
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Rule-based modeling
Rule-based modeling
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Data tagging
Data tagging
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Revenue classification
Revenue classification
Stochastic modeling

Anticipate outcomes for critical decisions

What is likely to happen next when a customer switches to annual payment through self-service? Our user-centric approach and end-to-end capabilities allow us to build dynamic models based on the data points of every customer journey. Using probabilistic methods, our platform identifies both foreseeable and random variables that could affect the customer relationship. Predictions that take uncertainty into account help businesses minimize risks, reduce churn and protect revenue.

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Parameter estimation
Parameter estimation
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Transition path theory
Transition path theory
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Fuzzy clustering
Fuzzy clustering
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Uncertainty quantification
Uncertainty quantification
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Probabilistic propagation
Probabilistic propagation
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Network dynamics
Network dynamics
Scenario simulation

See the results before you start rolling out

It doesn't always have to be trial-and-error when experimenting with new pricing and campaigns. Configure test variables and our system will automatically calculate and quantify the impact on key metrics so that your experiments are optimized and set out to have positive outcomes.

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Event-based forecasting
Event-based forecasting
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Monte Carlo simulation
Monte Carlo simulation
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Price experiments
Price experiments
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Product launch preparation
Product launch preparation
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Timeline optimization
Timeline optimization
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Risk analysis
Risk analysis
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Campaign forecasting
Campaign forecasting
Data orchestration

Clean and consistent data based on a unified model

Our platform is designed to work well with other systems. It can orchestrate and translate data flows along the customer journey and from a user's perspective. With an API-first architecture, businesses can also manage third-party input with keylight and export data to other enterprise systems.

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Automated synchronization
Automated synchronization
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Custom integrations
Custom integrations
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Data pipelines
Data pipelines
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State management
State management
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Field mapping
Field mapping
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Data identification
Data identification
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Deduplication
Deduplication
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Order orchestration
Order orchestration
Custom dashboards

Recognize patterns and trends with dynamic metrics

keylight allows businesses to follow their customers from the first touchpoint throughout the entire customer journey. Different teams can configure designated reports to understand trends and see the correlations quickly.

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MRR / ARR / ARPA
MRR / ARR / ARPA
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Total contract value (TCV)
Total contract value (TCV)
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Churn / Reactivation rates
Churn / Reactivation rates
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Targets and KPIs
Targets and KPIs
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Product performance
Product performance
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Transition path statistics
Transition path statistics
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Channel reports
Channel reports
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Event filters
Event filters
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Account profiling
Account profiling
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To future proof your business with subscriptions, you need experts and a system that is already there.

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