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Predictive Analytics

Look into the future with your customers

Success is about more than preventing churn and recovering revenue; it's about understanding your customers.

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Analytics2x
Predictive Analytics

Observe the right metrics and guide customers to the next conversion path.

Gruppe 158447

End-to-end
data collection

Our platform is a complete monetization ecosystem that allows subscription businesses to follow customers throughout the entire customer journey and understand their interactions with your business.

 
Gruppe 158451

Event-driven
dynamic reports

Static reports are not enough to reflect how a customer interacts with a subscription. keylight is able to differentiate the right metrics and understand the evolution of the customer relationship.

 
Gruppe 158450

Mathematical
modeling

We use advanced algorithms to build stochastic models, compute transition paths, and quantify uncertainties within an interconnected network of applications for businesses to predict outcomes and refine strategies.

 
Differentiated Events

Is it a trial conversion or an upgrade?

Our system captures all events triggered by user interactions and derives automated processes from them. Metrics that influence strategies fundamentally can be automatically compiled so that your teams can observe the right behaviors and engage with the right measures that drive success.

Customer segmentation-1
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Customer segmentation
Customer segmentation
Event sourcing-1
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Event sourcing
Event sourcing
Rule-based modeling-1
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Rule-based modeling
Rule-based modeling
Data tagging-1
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Data tagging
Data tagging
Revenue classification-1
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Revenue classification
Revenue classification
Stochastic Modeling

Anticipate outcomes for critical decisions

What is likely to happen next when a customer switches to annual payment through self-service? Our user-centric approach and end-to-end capabilities allow us to build dynamic models based on the data points of every customer journey. Using probabilistic methods, our platform identifies both foreseeable and random variables that could affect the customer relationship. Predictions that take uncertainty into account help businesses minimize risks, reduce churn and protect revenue.

Parameter Estimation-1
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Parameter estimation
Parameter estimation
Transition Path Theory-1
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Transition path theory
Transition path theory
Fuzzy Clustering-1
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Fuzzy clustering
Fuzzy clustering
Uncertainty Quantification-1
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Uncertainty quantification
Uncertainty quantification
Probabilistic Propagation-1
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Probabilistic propagation
Probabilistic propagation
Network Dynamics-1
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Network dynamics
Network dynamics
Scenario Simulation

See the results before you start rolling out

It doesn't always have to be trial-and-error when experimenting with new pricing and campaigns. Configure test variables and our system will automatically calculate and quantify the impact on key metrics so that your experiments are optimized and set out to have positive outcomes.

Event-based Forecasting-1
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Event-based forecasting
Event-based forecasting
Monte Carlo Simulation-1
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Monte Carlo simulation
Monte Carlo simulation
Price Experiments-1
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Price experiments
Price experiments
Product Launch Preparation-1
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Product launch preparation
Product launch preparation
Timeline OptimizationV-1
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Timeline optimization
Timeline optimization
Risk Analysis-1
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Risk analysis
Risk analysis
Campaign Forecasting-1
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Campaign forecasting
Campaign forecasting
Data Orchestration

Clean and consistent data based on a unified model

Our platform is designed to work well with other systems. It can orchestrate and translate data flows along the customer journey and from a user's perspective. With an API-first architecture, businesses can also manage third-party input with keylight and export data to other enterprise systems.

Automated Synchronization-1
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Automated synchronization
Automated synchronization
Custom Integrations-1
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Custom integrations
Custom integrations
Data Pipelines-1
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Data pipelines
Data pipelines
State Management-1
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State management
State management
Field Mapping-1
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Field mapping
Field mapping
Data Identification-1
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Data identification
Data identification
Deduplication-1
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Deduplication
Deduplication
Order Orchestration-3
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Order orchestration
Order orchestration
Custom Dashboards

Recognize patterns and trends with dynamic metrics

keylight allows businesses to follow their customers from the first touchpoint throughout the entire customer journey. Different teams can configure designated reports to understand trends and see the correlations quickly.

MRR - ARR - ARPA-1
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MRR / ARR / ARPA
MRR / ARR / ARPA
Total Contract Value (TCV)-1
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Total contract value (TCV)
Total contract value (TCV)
Churn - Reactivation Rates-1
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Churn / Reactivation rates
Churn / Reactivation rates
Targets & KPIs-1
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Targets and KPIs
Targets and KPIs
Product Performance-1
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Product performance
Product performance
Transition Path Statistics-1
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Transition path statistics
Transition path statistics
Channel Reports-1
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Channel reports
Channel reports
Event Filters-1
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Event filters
Event filters
Account Profiling-1
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Account profiling
Account profiling

keylight Platform
Explore our powerful
subscription business platform

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