Traditional subscription systems follow a finance-centric approach that is preoccupied with monetizing business offerings, rather than long-term customer relationships.
- User stories aren’t finance stories
- Not all APIs are equal
This oversight prevents businesses from scaling and leads to complex integrations, lost data, and poor usability. Businesses that use this approach also miss out on valuable insights since deciphering what happens during a customer's journey, and the implications of user interactions is a blurry picture at best.
Most businesses believe they only need to be user-centric when it comes to the front-end, but that’s not the case. A user-centric backend and frontend ensure the system works, while meeting the specific needs of the user.
It's about both backend and frontend systems
- The architecture must work
- The users must feel good
The subscription trinity
- User Experience
- Predictive Analytics
Automation should start with users and work towards finance, not the other way around. Prioritizing users and adopting an event-driven platform means automation is set up correctly from the start, is robust, and adapts to changes in processes or data. Just as importantly, this frees up time. Productivity soars when teams no longer have to contend with complicated manual work or spend months working on connecting systems.
Billing systems are not enough
End-to-end orchestration is crucial
Traditional systems are designed to be finance-centric and have outdated data models that underperform and can cause future difficulties. Shifting the architectural focus to users means businesses can automate the right processes with refined logic and collect a complete set of data, instead of static revenue reports alone. Importantly, this ever-powerful, flexible ecosystem strengthens businesses and enables them to launch and scale their subscription successfully worldwide.