The complexity in subscription ecosystems originates from trying to merge modern user requirements with traditional billing systems.
- 01 User stories go beyond finance
- 02 End-to-end complexity management
- 03 Innovating in a dynamic ecosystem
A subscription business journey begins with users. This journey requires prospects, customers, partners, sales reps, billing ops, finance, and other internal teams to interact with one another through technology to create business value. However, traditional subscription management and billing platforms are built to automate recurring invoices. User requirements are either not included in the system design or only added at a later stage. This fundamental oversight leads to disintegrated workflows between user groups, complex integrations, immense customization costs, and poor usability.
It's about both backend and frontend systems
- 01 The architecture must work
- 02 Users must feel good
- 03 Dynamic data must be captured
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One unified user-centric backbone
Unchain your subscription business with a modern engine.
Not all APIs are equal
Finance-centric subscription platforms often appear to support omnichannel commerce and provide APIs to build portals for different user groups. However, a finance-centric approach can only offer finance-first APIs, which inevitably restrict the flexibility and scalability of the entire order-to-cash ecosystem.
It's not just about billing
Without a different approach to subscriptions, billing technologies often underperform and cost businesses time, budget, and new opportunities. A unified user-centric backbone is crucial to strengthen the subscription ecosystem and enables businesses to launch and scale their subscription offerings successfully worldwide.