Account-Based
Marketing Manager
Team
Growth
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Office
On-site / Hybrid
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Location
Berlin, Germany
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Seniority
Mid-level / Senior
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About keylight
keylight is a global subscription technology vendor founded in 2015, with offices in Berlin, Zurich, Belgrade, New York, and Singapore. The keylight platform is the only user-centric, end-to-end solution on the market, streamlining recurring operations across commerce, sales, subscription management, billing automation, revenue and accounting automation, and advanced data analytics. We are looking for an Account-Based Marketing Manager who thrives on creating and scaling digital campaigns that convert.
Due to the nature of this role, candidates must reside in Berlin and hold legal authorization to work in Germany.Role overview
In this role, you will own the account-based marketing strategy and lead end-to-end campaign execution across the EU and U.S. markets. You will drive demand and pipeline growth with targeted organic and paid digital campaigns, while designing account-level and MQL touchpoints that nurture prospects into SQLs. You will also collaborate closely with Marketing, Sales, and senior leadership to align with company-wide revenue goals and ensure a seamless journey from first campaign interaction to qualified pipeline.
Responsibilities
Campaign Ownership
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Own, plan, and execute targeted, account-based, multi-channel campaigns with a focus on LinkedIn and email.
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Design account touchpoints across the funnel, shaping content formats and messaging to move prospects from awareness to SQL.
- Work closely with the marketing team to create high-performing assets tailored to keylight’s ICP and enterprise SaaS buyer personas.
- Drive production of campaign assets including landing pages, long- and short-form content, digital events, and interactive materials for both organic and paid programs.
Performance Optimization
- Define and track KPIs, monitor budgets and performance metrics, optimize campaigns for efficiency, and report results to senior executives.
- Identify trends and new opportunities in B2B SaaS marketing to evolve strategies and improve results.
Qualifications
- 4–7 years of hands-on experience in account-based marketing, demand generation, and lead nurturing within a B2B enterprise SaaS environment.
- Native-level German or C1 proficiency is a strong plus.
- Proven track record of developing and executing ABM strategies that drive engagement and revenue growth in the EU, with exposure to or familiarity with the U.S. market.
- Strong proficiency with ABM tools, marketing automation platforms, and multi-touch attribution reporting.
- Experience with lead qualification feedback loops, MQL/SQL alignment, and lead handoff processes.
- Analytical mindset with the ability to interpret data and metrics, measuring campaign effectiveness and making data-driven decisions. Experience with performance marketing is considered a strong advantage.
- Excellent communication and interpersonal skills.
Why join keylight
- Work closely with senior leadership and cross-functional teams on real business impact.
- Collaborate in a fast-moving, respectful and ambitious entrepreneur-culture.
- Enjoy flexibility, autonomy, and the opportunity to leave a measurable mark.
- Connect in our beautiful HQ in the heart of Berlin and benefit from hybrid flexibility.
- Receive competitive compensation and benefits – your expertise is valued and rewarded.