Guide | Omnichannel Strategy Made Simple

The challenge
Traditional platforms are typically designed for one-off product sales and transactional processes. In contrast, modern customer relationships, especially in subscription models, are dynamic and involve numerous interactions over time. Accurately tracking actions and events throughout the contract lifecycle—such as differentiating between trial and paying customers or handling upgrades and downgrades—often requires a new architectural approach. More complex actions, like contract amendments, subscription pauses, or reactivations, add further layers of difficulty in ensuring visibility and effective customer management.

The impact

The keylight solution
An event-driven architecture and data model are natively designed for users to effortlessly purchase, sell, and manage subscriptions. With commerce logic pre-integrated into the billing engine, businesses can automate processes throughout the customer journey, track the most relevant metrics, and compile analytics on fully configurable dashboards within keylight. These insights provide a clear view of customer subscription activities, helping to drive engagement and prevent churn.

The keylight solution
keylight offers a powerful end-to-end business engine that streamlines everything from commerce, subscription management, and billing to analytics, with fully configurable logic for any if/then commercial scenario, including automated price selection and channel-specific promotions. Built on a MACH-based architecture, it eliminates the need for complex integrations and backend custom development, allowing new ideas and incentives to enhance commerce experiences across channels, accounts, and entities to be rolled out in just a few hours.

Subscription Success Cycle

A holistic view of subscription business processes and system requirements

A mindset shift
Don‘t only try to sell products and services, but create experiences and relationships.

Iterative approach
The complexity of the model requires iterative thinking and development.

Data
Use good and structured data to optimize customer journey and pricing models.

The challenge
One of the ongoing challenges with traditional billing platforms is that usability issues can persist as a subscription business grows. As businesses expand into new markets, these complexities increase. Success often introduces the need for localized product catalogs and customer journeys, adaptations in billing and payment processes for local requirements, and more sophisticated automation for currency conversions and accounting. IT departments are tasked with balancing new solutions while maintaining existing systems, effectively managing integrations, maintenance, and evolving business needs.

The impact

The keylight solution
A future-proof and flexible subscription system for all international business needs. keylight’s native commerce capabilities support multiple languages and currencies, seamlessly integrated with backend processes like multi-currency billing and automating journal entries for foreign exchange losses and gains. Account hierarchies, sales organization structures, and market regulations are smoothly implemented across new channels and brands through centralized or local administration.

Read on about the five most common subscription commerce challenges and our solutions

The Subscription Trinity